Along with your
Phase I Report, FranTech International Licensing provides a proposal to proceed with Phase II,
which offers a complete business plan including detailed market and technical
analyses of your technology. It also includes specific recommendations on how
to enter the target market. The cost to the client for this phase of the
commercialization effort is less than half of what you would normally expect to
pay. In special situations which require a more complex plan, FranTech International Licensing
will provide a quote for preparation of the Business Plan before
proceeding.
Utilizing FranTech
International Licensing broad business contacts throughout the world, the market for your
technology is specified. FranTech International Licensing business research capabilities allow you
to understand the various business sectors that would be most responsive to the
technology and how best to create a relationship that is balanced and makes
good business sense.
In conjunction with
its network of marketing consultants, FranTech International Licensing assesses your technology
for the specific market niche and the best channel for distribution. As
developed in Phase I, this recommendation could be to license the technology to
an existing company, initiate a joint venture, or start a new company to
commercialize your technology in the target market. Based upon these
recommendations from Phase I and your preferences, FranTech International Licensing tailors the
Business Plan to concentrate on one of the following approaches:
-
potential joint
venture/strategic alliance partners,
-
potential
licensees if licensing is the route chosen,
-
an investment
document which serves as the basis for starting a new company.
In each case,
details concerning specific companies and individuals contacted and the
rationale for approaching each is included.
