|
To see a larger version of this chart, please click here. |
Comprehensive Business Plan
Options for Technology Transfer
The proposal for full commercialization is presented with the Business Plan at the conclusion
of Phase II. Experience has taught us that every technology is unique and has its own
potential. FranTech International Licensing has the resources to help fully assess and realize this potential.
The options available for commercializing the client's technology are licensing to an
existing company, arranging a joint venture or strategic alliance with a major corporation
in the field or creating a new start-up company to commercialize the technology in the
target market.
A. Licensing
Once the patent application is
on file, your product can be licensed to existing companies. Licensing
offers important opportunities for accelerated product introduction and
broadened commercialization in the target market, as well as a long-term
income stream from royalties.
The founders of FranTech International Licensing have concluded
hundreds of licenses covering a broad range of industrial technologies,
resulting in the successful exploitation of patents and trademarks in
the U.S. and in some forty-five countries around the world.
The licensing process begins with identification and qualification of prospective licensees and continues with exchanges of information, proposals and negotiations. The conclusion of this effort is, hopefully, an income-producing license which usually provides for an up-front payment and on-going royalties based on sales. Such negotiations do not always result in agreements however, and the period of time between the licensing effort and the realization of royalty income is rarely under two years. FranTech International Licensing may become the
Master Licensee, negotiating and monitoring the licensing agreements and
collecting the royalties for you.
B. Joint Venture/Strategic
Alliances
Joint ventures and strategic
alliances will often offer a small company the best route to
commercialize the technology in the target market. These alliances are
as varied in form as are the technologies themselves and must be
negotiated based upon both the technical and the marketing expertise of
the two partners.
By way of example, you can form an alliance with a firm with proven marketing ability, providing the finished product to the other company for marketing. FranTech International Licensing through the
experience of its founders, has negotiated many such alliances and may
or may not act as principal in this effort.
C. New Start-Up
Company
In many cases, it will be appropriate to start a new company for the production and marketing of the new technology. Although the specifics of starting a new company are complicated and detailed, FranTech International Licensing's principals are very experienced in this area, and have
started many successful companies in the past.
In these instances, FranTech International Licensing secures skilled management and the appropriate investors for the start-up company. FranTech International Licensing
monitors management and the new company in its initial stages, thus
providing the management controls and expertise that often are lacking
in high technology start-up companies.
|
