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· Phase II
Preparation for Commercialization
You can enter the FranTech International Licensing three-phase program at a stage appropriate for your needs. You can proceed through the entire three phases or utilize any one of the phases according to need. In Phase I, FranTech International Licensing provides you with a Comprehensive Commercialization Report of the technology’s commercialization potential in the World Markets and, if necessary, files the patent application. Your cost for this phase is less than you would usually pay for the patent alone.
A. Comprehensive Commercialization Report
FranTech International Licensing's Comprehensive Commercialization Report includes:
· A review of the technical feasibility of the technology
· An assessment of the level of competition in the intended market
· An objective estimate of the market need for the technology
· A review of industry trends that affect the commercial viability of the technology
B. Patent Application
The U.S. patent application is immediately filed based upon the priority of an already-filed foreign application. All Patent Office actions up through and including issuance of the patent are included in this service. It would not include such things as interference proceedings, appeals, continuing applications, multiple invention applications, etc.
If you have already filed a U.S. patent application, the cost of Phase I is reduced.
If you want
the report and more than one patent, there is a reduced fee for each additional
For U.S. clients desiring to enter other world markets or for clients having unusual situations which do not fit the standard Phase I contract, FranTech International Licensing will provide a fixed fee quote for the services desired.
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Comprehensive Business Plan
Along with your Phase I Report, FranTech International Licensing provides a proposal to proceed with Phase II, which offers a complete business plan including detailed market and technical analyses of your technology. It also includes specific recommendations on how to enter the target market. The cost to the client for this phase of the commercialization effort is less than half of what you would normally expect to pay. In special situations which require a more complex plan, FranTech International Licensing will provide a quote for preparation of the Business Plan before proceeding.
Utilizing FranTech International Licensing broad business contacts throughout the world, the market for your technology is specified. FranTech International Licensing business research capabilities allow you to understand the various business sectors that would be most responsive to the technology and how best to create a relationship that is balanced and makes good business sense.
In conjunction with its network of marketing consultants, FranTech International Licensing assesses your technology for the specific market niche and the best channel for distribution. As developed in Phase I, this recommendation could be to license the technology to an existing company, initiate a joint venture, or start a new company to commercialize your technology in the target market. Based upon these recommendations from Phase I and your preferences, FranTech International Licensing tailors the Business Plan to concentrate on one of the following approaches:
· Potential joint
venture/strategic alliance partners,
licensees if licensing is the route chosen,
· An investment document which serves as the basis for starting a new company.
In each case, details concerning specific companies and individuals contacted and the rationale for approaching each is included.
The final result is a Comprehensive Business Plan with specific recommendations from FranTech International Licensing on the who, why and how of commercializing the technology based upon the method chosen. When the Business Plan is complete, at least one member of FranTech International Licensing will personally present the plan to you, incorporating an audio-visual teleconference with FranTech International Licensing technical and marketing consultants in the target market.
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Comprehensive Business Plan
Options for Technology Transfer
The proposal for full commercialization is presented with the Business Plan at the conclusion of Phase II. Experience has taught us that every technology is unique and has its own potential. FranTech International Licensing has the resources to help fully assess and realize this potential.
The options available for commercializing the client's technology are licensing to an existing company, arranging a joint venture or strategic alliance with a major corporation in the field or creating a new start-up company to commercialize the technology in the target market.
Once the patent application is on file, your product can be licensed to existing companies. Licensing offers important opportunities for accelerated product introduction and broadened commercialization in the target market, as well as a long-term income stream from royalties.
The founders of FranTech International Licensing have concluded hundreds of licenses covering a broad range of industrial technologies, resulting in the successful exploitation of patents and trademarks in the U.S. and in some forty-five countries around the world.
The licensing process begins with identification and qualification of prospective licensees and continues with exchanges of information, proposals and negotiations. The conclusion of this effort is, hopefully, an income-producing license which usually provides for an up-front payment and on-going royalties based on sales. Such negotiations do not always result in agreements however, and the period of time between the licensing effort and the realization of royalty income is rarely under two years. FranTech International Licensing may become the Master Licensee, negotiating and monitoring the licensing agreements and collecting the royalties for you.
B. Joint Venture/Strategic Alliances
Joint ventures and strategic alliances will often offer a small company the best route to commercialize the technology in the target market. These alliances are as varied in form as are the technologies themselves and must be negotiated based upon both the technical and the marketing expertise of the two partners.
By way of example, you can form an alliance with a firm with proven marketing ability, providing the finished product to the other company for marketing. FranTech International Licensing, through the experience of its founders, has negotiated many such alliances and may or may not act as principal in this effort.
C. New Start-Up Company
In many cases, it will be appropriate to start a new company for the production and marketing of the new technology. Although the specifics of starting a new company are complicated and detailed, FranTech International Licensing's principals are very experienced in this area, and have started many successful companies in the past.
In these instances, FranTech International Licensing secures skilled management and the appropriate investors for the start-up company. FranTech International Licensing monitors management and the new company in its initial stages, thus providing the management controls and expertise that often are lacking in high technology start-up companies.
FranTech International Licensing becomes a partner with you and will be shareholder in these successful new enterprises. It is important to note that both you and e receive the greatest benefit through the success of the new company.